AI Insights · Timothy · July 2025
Top 5 Horror Games on iOS in New Zealand, Q2 2025
Explore the performance of the top 5 horror games on iOS in New Zealand during Q2 2025, featuring insights on downloads, revenue, and active users.
The second quarter of 2025 saw interesting trends in the horror gaming category on iOS in New Zealand. Here's a closer look at how the top five games performed during this period.
Identity V from NetEase Games experienced fluctuations in weekly revenue, peaking at approximately $2.5K by the end of June. Downloads varied throughout the quarter, with a high of 69 in mid-April. Active users hovered around the 500 mark, showing a slight decrease from 579 to 492.
Мystery Matters Adventure Game by Playrix saw a decline in both revenue and active users. Revenue started at nearly $1K and tapered off to $270 by the end of June. Active users followed a similar trend, decreasing from 59 to 12.
Game of Vampires: Twilight Sun, developed by Dream Plus, maintained a stable active user base around the 40s, while revenue showed a slight dip, closing at $589 in June.
Tokyo Ghoul · Break the Chains from Funcat Games Limited had a notable increase in download activity, especially in early June with 26 downloads. Revenue spiked to $352 during the same period, while active users remained relatively stable.
Myths of Moonrise showed a steady increase in revenue, ending the quarter at $208, despite having no recorded downloads or active user data.
These insights, sourced from Sensor Tower, offer a glimpse into the dynamics of the mobile horror gaming market in New Zealand. For more detailed analytics, visit Sensor Tower.
